Tonight I’m seeing Andrew Huberman live in New York City.
For those unfamiliar, he’s a Stanford neuroscientist. Huberman rose to fame over the past two years for his useful information on his science-based approach to helping people live healthier lives.
But I’m not going to necessarily learn anything new.
I’m attending this event because he’s doing what I hope to one day do:
Speak (or podcast) at live theaters and arenas around the world to sold-out audiences.
Now, of course, there’s little reason to compare us. He’s a professor, a brilliant mind, and someone who has achieved massive scale as a content creator.
But it’s one of my core beliefs: if someone has achieved something you’d like to achieve, try to get as close as possible in physical proximity.
If you’re a high school basketball player, go to an NBA game. If you’re a law student, go to the Supreme Court. If you’re a writer, go on a retreat with some bestselling authors.
But also, there’s another reason I’m going…
When you’re creating content online, it’s easy to get tricked into thinking the numbers on the screen are just numbers. But they’re not. They’re actual human beings. And when I go to the Beacon Theatre tonight, I’ll see 2,894 actual human beings show up.
I’ve done more than a handful of podcasts that have been seen by more than 3,000 people. And, of course, it’s different when someone clicks a YouTube video or presses like or listens to a podcast vs. actually showing up and committing their time and money to an event. But it’s still a good reminder. This is how many people you potentially impacted. This is how many people saw your creation.
So two main takeaways:
Go see the manifestation of your thing at the highest level to inspire, educate, and get closer to the source
If you’re a content creator, go to a live event. Feel what 100 people in a room actually feels like. It’ll change your perception of 100 views.
As always, please reply with any thoughts, questions, or insights! I love hearing from you.
To your success,
Danny