Unexpected Virality, Original Guest List, Questions About Choosing Guests & Burnout

Paid Newsletter #2

Photo by Isaac Smith on Unsplash

Welcome to the second paid issue of In The DM. As a free subscriber, you get access to posts Monday, Wednesday, Thursday, and Friday. If you are a paid subscriber, you get access to this one as well (Tuesday’s edition!).

The aim of this newsletter is to detail how I’m building my podcast from 25,000 plays to 1,000,000 plays per month. When I launched this newsletter (a week ago!), it was at ~25,000. Now it’s at 48,395 in the past month. We’re growing quickly.

Here’s what you can expect in this issue:

• Current Numbers

• Unexpected Virality

• Original Guest List

• How I Choose Guests

• Burnout

• High ROI Decisions

So let’s start with the current numbers…